What your last 30 posts actually did.
Your last 30 posts measured against rules from 5,372 founder posts, with what to change first.
- 01We pull your last 30 public posts, live.
- 02We find your typical post, your best post, and the gap between them.
- 03We check the measured rules: how often you post, visuals, openers, length, numbers in line one.
- 04You get the numbers and a plain-English read, here and by email.
What the data says
- Opening a LinkedIn post with a question ran 0.67x a typical post, the worst opener measured. On X, question openers ran 1.25x.
- Posts under 280 characters ran 0.63x on LinkedIn and 0.80x on X. On X, lists ran 1.77x.
- A dollar figure in the first line ran 1.69x on LinkedIn; a number in the first line ran 1.23x on X.
- Across 4,485 founders, a photo ran 1.38x their typical post and several photos 1.69x. PDF carousels ran 0.84x.
- On X, posts that open with someone else's name ran 0.75x.
Post Audit: questions founders ask
Should I open a LinkedIn post with a question?
No. Question openers ran 0.67x a founder's typical post on LinkedIn, the worst opener in the data. On X the same opener ran 1.25x.
How long should a founder's post be?
Longer than most founders write. Posts under 280 characters ran 0.63x on LinkedIn and 0.80x on X; in the founder study, longer posts won up to about 1,300 characters.
Do PDF carousels work on LinkedIn?
Not for founders. Across 4,485 founders, carousels ran 0.84x a typical post, while one photo ran 1.38x and several photos 1.69x.
What does the audit measure?
Your typical post (the median), your best post and the gap between them, your posting rhythm, and pass or fail on each measured rule: cadence, photos, openers, length and a number in line one.
Deploy installs the whole system in 90 days with a strategist inside your company. Thirty minutes, no deck.